Our work
Who we Are
KKOOM (꿈), meaning “dream” in Korean, exists to inspire and support kids as they dream big and build bright futures.
We are a U.S.-based 501(c)(3) nonprofit that works closely with local Korean children’s homes to provide access to education, mentorship, and enrichment programs.
Our Mission
Making dreams possible for youth in South Korea’s social welfare system.
Our Values
Our values help guide our mission and keep us rooted in our work.
Education
We nurture the whole child—mind, body, and heart—by providing opportunities for learning, growth, and well-being.
Empowerment
We equip children with the confidence, skills, and support they need to shape their own futures.
Human Dignity
We respect and value every child, ensuring they have the opportunity to thrive.
Transparency
We uphold openness and accountability in everything we do, from finances to decision-making.
Collaboration
We work hand-in-hand with children’s homes to understand and support their needs, build strong relationships, and create lasting impact.
Global Community
We foster connection, belonging, and experiences that expand perspectives and inspire dreams.
Language Matters: Shifting Cultural Bias
In South Korea, “orphan” (고아) and “orphanage” (보육원) carry negative stigma, which is why KKOOM refers to them as “children’s homes.” Many children in these homes come from diverse backgrounds, not just those without parents.
Reflecting this, the Korean government now uses the term “protected children” (보호대상아동) to describe those in need of care due to various circumstances.
“KKOOM equals the playing field so vulnerable children living in Korea’s social welfare system have access to opportunities to flourish and thrive. At the core of everything we do is to serve a child’s needs, first and foremost. The impact of what we do can be found in the stories of the children we serve.”
- GRACE LEE
- Honorary Board Member
Our History
Learn how a volunteer passion project grew into a U.S.-based nonprofit making a lasting for the lives of Korean children.
Our brand identity
Our brand identity is thoughtfully designed to reflect KKOOM’s mission and values. KKOOM’s logo was designed by Amy Fortunato.
Visual Concept
Inspired by traditional hanok doors and Korean identity seals, KKOOM opens doors to opportunity and helps children build a sense of home, identity, and belonging.
Color Palette
Our colors pay tribute to traditional Korean color palettes including the colors of the Korean flag. A combination of warm and cool colors provides a unifying balance.
Cultural Symbolism
To protect the privacy of the children we serve, by covering the faces of those over 12 years old. This “cover” takes inspiration from sumaksae (수막새), the decorative end tiles in Korean architecture, symbolizing protection and heritage.